Adult Attire*

The brand originated from Raphaële Lenseigne’s ambition to create fashion pieces that encourage wearers to explore and redefine their identity. With a spirit of playful disruption, Adult is defined by flamboyant collections of high heels offered in a size range spanning EU 36 to 46, positioning the brand as a tool for emancipation that challenges conventions around gender and self-expression. The bespoke wordmark balances elegance with strong character: its elongated slab serifs subtly reference the silhouettes of Adult’s footwear and incorporate a distinctive cut inspired by the brand’s signature heel detail. The wordmark can be distilled into a simplified icon (an “A” with a detached dot) which retains the characteristic typographic cut, with the dot echoing the footprint shape of Adult’s signature chopped heel. This visual motif recurs throughout the identity system, most notably through a consistent 45-degree cut applied across imagery and layouts for social media, digital platforms, and printed materials. *Made with and for Vrints-Kolsteren.